How global executives grapple with today´s reputation risk and capitalize on opportunities

Reputation Leader's Study, Reputation Institute. March 2016

Reputation Institute is a leading consultant in reputation management. This report describes its survey of over 150 executives in more than 20 countries, going on to identify the tendencies, practices and priorities they found in reputation management. The executives polled belong to various areas linked to this subject matter, working in communications, public relations, marketing, corporate strategy, legal and risks departments.  

The paper analyses the following aspects:

  • Maximum priority areas for executives
  • Links between reputation and corporate purpose
  • Reputation management: successful organisational structures
  • Communicating corporate social responsibility
  • Tendencies in measuring and communicating with stakeholders
  • Strategies to minimise reputational risk and take advantage of opportunities